Silent Studios collaborated with East London illustration collective Le Gun to design the 2010 British Fashion Awards. Click on the film below to see the award animation in full.
Illustrations – Le Gun
Animation – Zed Zero
Music – ‘Under My Thumb’, The Rolling Stones
We’ve just designed the British Fashion Awards 2010 with illustrations by Le Gun. The direction was British, eccentric and often beautiful. We designed a huge, constantly moving, animated canvas to create a dense freewheeling fashion poem. The projections looked incredible at the star-studded event in the Savoy Theatre. Perhaps more interesting though are the illustrations that didn’t get through, the one’s that got away (our fave was ‘Victoria Peckham’)…
Director Mark Jenkinson was commissioned to shoot a film celebrating the British Fashion Council’s 2th Anniversary. The holographic film of models wearing groundbreaking pieces from the last 25 years blurred the real with the hyper-real. Filmed on high speed cameras for slow motion playback, the 3D effect provided a dreamlike accompaniment to dinner in the Great Hall.
The British Fashion Council and INCA Productions approached Silent Studios to design & art direct the holographic projection content for the British Fashion Awards, held at Royal Courts of Justice, London. We invited Manvs.machine to collaborate from the concept stage and together created all the animation content for the awards, including title ‘roses’ that animated from bud to full rose, introducing each award. Our in-house music wing Resonate created the sound design – a mix of warm, organic, analogue sounds.